We lead with matcha sourcing depth. We back it with everything else your counter needs.
DanexGen supplies ceremonial matcha to cafés, boba shops, and food brands — five tiers, stone-milled to order and sourced from Japan's top growing regions, with no intermediary importer between the growers and us.
Matcha is where we started, and it's still the part of the catalog we go deepest on: a real sourcing story and a tier ladder, not just a SKU. We're building out the rest of what a café or boba shop actually needs to run — coffee, tea leaves, cups, lids, trays, and disposables — with the same sourcing discipline behind each one as it comes online.
Approved wholesale accounts order through a dedicated portal built for this business specifically — not a shared storefront with tag-based pricing bolted on. Pricing, reordering, and messages all live in one place, tied to your account.
We buy from growers and mills directly across the regions we source from. Fewer hands between the field and your bar means fewer places for quality — or the story — to get lost.
Kiwami, Wakaba, Miyabi, Fuji, Gyoku — the same sourcing discipline at every tier, built for different menus and different budgets.
We visit the fields we buy from and share what we actually saw — real photos from real trips, not stock imagery.
We state facts about origin, cultivar, and process, and let the buyer conclude "good" on their own.
DanexGen is run by its founders, Nam Tran and Daniel Tran, and built with quality in mind — both bring over 20 years of experience in the hospitality industry to how DanexGen sources, tests, and builds out its wholesale program.
